The German media group Bertelsmann statement Tuesday its profit forecasts for the full year after the rebound boosted by half of the advertising market and the cost reduction measures implemented last year.

Bertelsmann, which owns among other group of television and RTL radio and the publisher Random House now anticipates an increase in its turnover and its annual operating profit so far as he ever expected that stability.

Its net profit in 2010 should cover more than 500 million euros, while previously it expected a profit of between 400 and 500 million.

First-half earnings before interest and tax (EBIT) reached 755 million euros against 497 million a year earlier. Revenues rose 4% to 7.36 billion.

Bertelsmann recorded net half-year 246 million euros, compared to a net loss of 333 million over the first six months of 2009.

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